Creating positive buzz – bucksmontmom.com

Here is another “creating positive buzz” post brought to you by Innovate Services PR|Editorial.

We’re sharing how entrepreneurs and small business owners create positive buzz for their products and services; whether they have someone handle all aspects of buzz generation for them or they put their marketing hats on and do it themselves.

This week we interviewed Jessica Cohen, founder of www.bucksmontmom.com.


Why did you start your business and when?

BucksMontMom.com launched in July, 2009.  My background is in Advertising and Marketing for magazines, but magazines have just taken a beating since the recession began.  In the meantime, the ROI from word-of-mouth referrals had become more and more apparent.  Who are the primary household decision-makers? Moms.  So the idea of launching a hyper-local online magazine for Moms was akin to the universe opening up right in front of me.

bucksmontmom.com is an eye-catching lifestyle site for moms in suburban Philadelphia.  The site provides a friendly, practical environment  with continuously updated, relevant information on a variety of topics for women.  In addition to its articles and blog, bucksmontmom.com provides the readers with: current local and parenting news, a page of Local Experts as a first resource for moms, a great calendar of regional events, information about area businesses and mompreneurs, an introduction to local charitable organizations and shopping resources for moms.  bucksmontmom.com happily recognizes we can remain sophisticated, independent women who are defined not just by our role as mothers but by our many varied interests and activities.

When you started your business what (if any) public relations activities did you incorporate?

I did not incorporate public relations activities when I first launched.  I wanted to get a feel for the response to the site first – to see what pieces were well-received and what could be improved.  It was not until I added I created a new value-added reason for people to visit the site that I began a public relations campaign in the traditional sense.

What public relations activities do you incorporate today?

I recently put out a press release for a new item on my web page.  The majority of PR activities prior to that were generally done through Social Media outlets.

What do you find is the best way for you to “create positive buzz” around you, your business and/or your products?

Networking, networking, networking and referrals that have come through networking!  When someone is passionate and authentic about their business it shines through in person in a way that cannot necessarily be achieved by other means.  I use Social Media outlets as a way to stay on trend and inform my readers of important items and happenings.  I am most proud that the buzz has grown organically because to me it means that the product is both valued and valuable.

Do you think public relations can be successfully done without expertise in that area? Why or why not?

Everyone can write a press release.  Yet everyone cannot write a strong press release.  A seasoned PR professional can simply write it more effectively than the average individual.

Have you employed the services of a professional PR firm or professional PR virtual assistant? What was the outcome?

Yes, I did, Innovate Services!  The press release was picked up by Yahoo News so for me it was a success.

What advice do you have for entrepreneurs seeking to “create positive buzz” around their business or products?

Be authentic.  Be passionate.  Provide great customer service. Care about your customers and their businesses. If you do these things, your reputation will precede you.

Copyright 2010 Innovate Services & Teresa H. Berger

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March 8, 2010 | Filed Under Uncategorized | Leave a Comment 

Creating positive buzz: Bucks and Montgomery county moms no longer have to wait for answers

We’re so excited about our growing network of business friends!

Here’s another “Creating Positive Buzz” post featuring BucksMontMom.com

Bucks and Montgomery county moms no longer have to wait for answers

Whether you are a new mother with a question about caring for your sick infant, a parent who wants advice on 529 plans, or want to learn where the best local organic farms are www.BucksMontMom.com, launched by Jessica Cohen, is the go-to resource for suburban Philadelphia moms…and organizations trying to reach out to them.

The Local Experts (www.BucksMontExperts.com) hand-picked by Cohen provide direct support in areas including – early childhood behavior, nutrition, parenting for new mothers, real estate, home and office organizing, financial planning, and earth-friendlier living.  With direct access to these Local Experts, there is no need to wait a week or two for answers.  Childhood behavioral expert, Cindy Harney has over thirty years experience and is an early childhood specialist.  Author of It Gets Easier…and Other Lies We Tell New Mothers, Claudine Wolk, is dedicated to helping new moms survive those tough early years and can answer any parenting question a new mom or dad may have.  Professional Organizer and founder of simplyBorganized, Laurie Palau, can help moms and entrepreneurs escape from clutter and learn the principles of being organized.  Suburban moms and dads who need advice on what the best college savings plan is or how to maximize their investments can turn to local expert, Pari Hashemi a Financial Planner with Morgan Stanley Smith Barney LLC.  And for parents looking to add a little green to their lifestyle and home, Green Living mom, Teresa Berger – founder of the online green boutique, weeBgreen.com – can provide support in what the best natural cleaning products may be, recycling tips or where to find unique, earth-friendly baby shower gifts.

Lifestyle website www.BucksMontMom.com was launched as a site for suburban Philadelphia moms where they could turn to keep up with current issues, find answers to burning questions, and maintain their identity as individuals as Claudine Wolk stated, “Just because you are immersed in the important task of raising human beings does not mean that you should lose sight of your individual needs.” Cohen, a mother of two boys, knows the challenges mothers face today; the daily struggle with being the best mom you can be while at the same time remembering your needs, goals and dreams.  Her extensive background in advertising and marketing, including several years in New York at a high profile print and online media company, is the ammo organizations marketing to mothers and families in the greater Philadelphia area need.  Cohen also has a strong commitment to community which shines through on www.BucksMontMom.com, through the fundraisers she hosts for non-profits and on her Pay It Forward page.

For more information on www.BucksMontMom.com and the Local Experts, please visit the website or email info@BucksMontMom.com.

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February 10, 2010 | Filed Under Mompreneur Tips, Public Relations, entrepreneurship | Leave a Comment