Creating Positive Buzz…Cohesive Outcomes

As a parent, I know we don’t have all the answers. No parent ever knows how to handle every challenge or situation effectively all the time. And as parents, isn’t one of our most important tasks to be the best role model and teacher we can be for our children? At times we’ll feel lost and need support and guidance. This is where Cohesive Outcomes comes in.

Karen Richter, founder of Cohesive Outcomes, is a life coach, speaker and devoted parent. She is passionate about partnering with other parents who seek more balance, fulfillment, and success in their lives. In working with Karen, parents can “discover, develop and leverage their strengths, recognize obstacles to their success, and identify a course of action to achieve identified goals.” By helping others reach their potential as parents, Karen is also helping them improve relationships and raise confident, courageous and compassionate children.

Karen’s coaching and workshops are infused with enthusiasm and driven by her wealth of experience. She is a member of the NJ Professional Coaches Association, as well as the ICF. Cohesive Outcomes has several upcoming events and if you’d like to learn more, please visit their website.

Disclosure: You should assume that any post recommending a product or service is due to a relationship with that organization, unless otherwise stated. I will only post about organizations and business partners that fit with my values and ethics, and those that I would want to share with others.

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April 27, 2010 | Filed Under Mompreneur Tips, Motivational, entrepreneurship | Leave a Comment 

Creating positive buzz – bucksmontmom.com

Here is another “creating positive buzz” post brought to you by Innovate Services PR|Editorial.

We’re sharing how entrepreneurs and small business owners create positive buzz for their products and services; whether they have someone handle all aspects of buzz generation for them or they put their marketing hats on and do it themselves.

This week we interviewed Jessica Cohen, founder of www.bucksmontmom.com.


Why did you start your business and when?

BucksMontMom.com launched in July, 2009.  My background is in Advertising and Marketing for magazines, but magazines have just taken a beating since the recession began.  In the meantime, the ROI from word-of-mouth referrals had become more and more apparent.  Who are the primary household decision-makers? Moms.  So the idea of launching a hyper-local online magazine for Moms was akin to the universe opening up right in front of me.

bucksmontmom.com is an eye-catching lifestyle site for moms in suburban Philadelphia.  The site provides a friendly, practical environment  with continuously updated, relevant information on a variety of topics for women.  In addition to its articles and blog, bucksmontmom.com provides the readers with: current local and parenting news, a page of Local Experts as a first resource for moms, a great calendar of regional events, information about area businesses and mompreneurs, an introduction to local charitable organizations and shopping resources for moms.  bucksmontmom.com happily recognizes we can remain sophisticated, independent women who are defined not just by our role as mothers but by our many varied interests and activities.

When you started your business what (if any) public relations activities did you incorporate?

I did not incorporate public relations activities when I first launched.  I wanted to get a feel for the response to the site first – to see what pieces were well-received and what could be improved.  It was not until I added I created a new value-added reason for people to visit the site that I began a public relations campaign in the traditional sense.

What public relations activities do you incorporate today?

I recently put out a press release for a new item on my web page.  The majority of PR activities prior to that were generally done through Social Media outlets.

What do you find is the best way for you to “create positive buzz” around you, your business and/or your products?

Networking, networking, networking and referrals that have come through networking!  When someone is passionate and authentic about their business it shines through in person in a way that cannot necessarily be achieved by other means.  I use Social Media outlets as a way to stay on trend and inform my readers of important items and happenings.  I am most proud that the buzz has grown organically because to me it means that the product is both valued and valuable.

Do you think public relations can be successfully done without expertise in that area? Why or why not?

Everyone can write a press release.  Yet everyone cannot write a strong press release.  A seasoned PR professional can simply write it more effectively than the average individual.

Have you employed the services of a professional PR firm or professional PR virtual assistant? What was the outcome?

Yes, I did, Innovate Services!  The press release was picked up by Yahoo News so for me it was a success.

What advice do you have for entrepreneurs seeking to “create positive buzz” around their business or products?

Be authentic.  Be passionate.  Provide great customer service. Care about your customers and their businesses. If you do these things, your reputation will precede you.

Copyright 2010 Innovate Services & Teresa H. Berger

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March 8, 2010 | Filed Under Uncategorized | Leave a Comment 

What does a virtual marketing firm do?

We thought we’d share our latest video with you to (hopefully) shed light on what virtual assistants or virtual marketing firms like ours can do for your business.  It’s long, so we don’t expect you to sit through the whole thing…but we’d be thrilled if you did.  Not only do we provide video / slideshow development support, but we can help you promote products, real estate listings and more with them through the various outlets available.

Let us know what you think – the good, bad and ugly by commenting below.

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November 30, 2009 | Filed Under Infuse Fitness into Biz, Motivational, Professional Virtual Assistant, Public Relations, entrepreneurship | Leave a Comment 

Finding Your Tribe

bigstockphoto_Woman_Using_A_Megaphone_2117264Whether you’re a work-at-home entrepreneur or have a brick and mortar office, you need to get out and find your Tribe.  Sure online networking is great…LinkedIn, Facebook, Twitter, Digg, etc. are great sources for relationship building, getting answers and finding potential partnerships and clients.  But they are just one piece of the puzzle…you’ve got to complete the circle with real live interaction.

But with so many in-person networking and business mentoring opportunities how do you decide what’s best for you and your quest for relationship and buzz building?  Part of the process of finding the right “tribe” is determining what your goals are and what kinds of people you want to surround yourself with.  What is your niche or who are your ideal clients?  What types of people can you identify with?  What kind of support are you looking for?

Recently, I’ve found two amazingly inspirational and local groups that I think directly fit in with my business goals and hopes to develop stronger business and personal relationships with like-minds.

  • Network Now, a networking group for women in the Bucks County area who are business owners, lead non-profits or are representatives for national companies, is a dynamic group of women from all walks of life.  Events are held year round and there are numerous opportunities for growing your network.
  • The non-profit Women’s Business Forum is another fabulous organization for women business owners that provides support, mentoring and educational opportunities.  It holds two free meetings per month and focuses on growing your business.

How does this tie into Public Relations? It IS a huge piece of your public relations/marketing pie.  Networking, or relationship building as I like to call it, is the best way to get known.  But don’t do it solely to get known…people can see right through that and won’t take you seriously.  Keep in mind that humans have always operated in a “know, like, trust” manner and will appreciate the time you’re taking to invest in your business and learn about theirs.  Be genuine.  Ask questions.

Go out and find your “tribe”…one that you can authentically connect with…you never know what kind of buzz that may lead to!

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August 4, 2009 | Filed Under InnoVAtions, Public Relations, Public Relations Tips, entrepreneurship | Leave a Comment