Creating positive buzz – Key Internet Marketing, Inc.

In an effort to share what others are doing to create positive buzz in their businesses, we are starting a new blog series here, “Creating positive buzz”, where we’ll interview entrepreneurs from various industries and share their tips.  Here is our first:

Key Internet Marketing, Inc. – http://KIMarketing.com

Specializing in Affiliate / Performance Marketing

Why did you start your business and when?

ShoppingBookmarks.com was originally a hobby of mine, starting back in 1998, when I shared deals and freebies with my friends and family.  Those friends and family shared the site with their friends, and it grew from there.  My hobby became even more fun when I realized I could be paid via affiliate marketing for sharing deals!  I quit my day job in 2001 and have worked at home ever since.

When you started your business what (if any) public relations activities did you incorporate?

One of the newspapers did a story on how my hobby paid for my husband’s (now ex) hobby of taking private pilot lessons.  The buzz grew for there with other newspapers wanting to interview me as well.

What public relations activities do you incorporate today?

I sponsor local activities, submit press releases online and offline.

What do you find is the best way for you to “create positive buzz” around you, your business and/or your products?

Lately, I’ve generated a lot of buzz for my various blogs by holding contests. Several sponsors donate the prizes for me to give away.  So I offer entries by subscribing to my RSS feed, becoming a Facebook Fan and/or following on Twitter.

Do you think public relations can be successfully done without expertise in that area? Why or why not?

Depends on your personality.  If you aren’t a good writer, I suggest having someone else write your press release.

Have you employed the services of a professional PR firm or professional PR virtual assistant? What was the outcome?

I’ve had professional colleagues in the industry look over and edit my press releases, but I’ve never actually paid for professional services.

What advice do you have for entrepreneurs seeking to “create positive buzz” around their business or products?

Be different, yet be yourself.  In my blogs, everyone knows about me and my quirks.  Being open and honest is the best policy.  People remember you for being genuine.

Copyright 2010 Innovate Services

Written by Teresa Berger - Visit Website
  • Share/Bookmark

Related posts:

  1. Creating positive buzz: Bucks and Montgomery county moms no longer have to wait for answers We’re so excited about our growing network of business friends!...
  2. Creating Positive Buzz: The Online International Virtual Assistants Convention Since 2006 the Online International Virtual Assistants Convention has grown...
  3. Creating Positive Buzz: Jonathan Fields Shares His Wake Up Call Ever heard of Career Renegade?  If not, check out what...
  4. Creating Positive Buzz: Abington Memorial Hospital staff gets it. Just a couple of days ago, almost exactly one month...

Related posts brought to you by Yet Another Related Posts Plugin.

February 26, 2010 | Filed Under Public Relations Tips, entrepreneurship 

Comments

Got something to say?

You must be logged in to post a comment.