Creating Positive Buzz: Abington Memorial Hospital staff gets it.
Just a couple of days ago, almost exactly one month prior to my 31st birthday I had an amazingly pleasant experience at my local hospital, Abington Memorial (well, okay as pleasant as it can be when having surgery). You see I’ve had bulged discs in my lower back for several years and after a recent fall had herniated one of those discs so badly that I had no choice but to get surgery. But that’s not the point…
The point is, the hospital nurses, assistants, and my surgeon, Dr. Hsu, all made the experience as painless and calm as possible. From the moment I was admitted to the moment I left, I felt safe, cared for and treated as a human…not just another patient. They could all sense my unease at being put under anesthesia and reassured me I’d be fine.
The nurses were so friendly and checked up on me regularly; but not so much that it was overbearing. The anesthetist was to the point and put me ease about the process, as did my surgeon, Dr. Hsu. I left as a true advocate for the hospital and would recommend them to anyone. Obviously, I’d prefer not to have to return to the hospital any time soon, but if by chance my husband and I decide to add to our family and have another baby, I’ll be at Abington Hospital. And if by chance I have to have a follow up back surgery down the road, I will go to Abington and hopefully have the same surgeon.
What does this have to do with creating positive buzz? Everything!
Whether they know it or not, the nurses and surgeons I dealt with for my procedure were selling the services of the hospital. They get it! They understand that patients want to and deserve to be treated as human beings and not just another number…or notch in their surgery belts. The customer service was excellent and attentive. I was comfortable and saw other patients being carefully and sincerely monitored. The staff had a level of compassion that anyone would want at a hospital.
So, thanks Abington Memorial Hospital and Dr. Hsu for making me an advocate for the service you provide to patients.
What organizations or providers that you recently used “get it” and left you with a warm fuzzy?
Copyright 2009-2010 Teresa H. Berger, MBA & Innovate Services
full disclosure – this post was strictly from a patient stand-point and was not a paid post in any way
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Innovate Services & Client Media Mentions…
http://www.business-opportunities.biz http://blog.cristinafavreau.com http://www.ivaa.org/pdfs/latestcast.pdf http://www.toiletpaperentrepreneur.com/blog
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