Simplified public relations and the small business.

As an entrepreneur and founder of two small businesses, I know the challenges that come hand-in-hand with the entrepreneurs life.

Massive to-do lists, not enough time to accomplish all that we desire to, marketing and promoting ourselves and our businesses often taking a back seat to the simple day-to-day monotony that we so badly need to outsource.  In my decade plus experience in corporate and entrepreneurial marketing and PR I’ve seen small businesses all too often eliminate marketing from their priorities.

This is a huge mistake.  But it can be avoided with strategically and cost-effectively planning ahead to simplify marketing and public relations tasks so that they are virtually on auto-pilot.  Using simplified public relations strategies, you can make lasting connections with complementary organizations without spending a great deal of time or money.

What is simplified public relations? In the manner of getting back to the basics, my belief is that at the core of every successful small business are relationships.  Relationship building and public relations go hand-in-hand.  Public relations strategies don’t have to be complex and scary for the entrepreneur.  You simply need to take a look at your desired end result and work backward.  From there you can simply plan out your public relations activities on one sheet and schedule them out on your calendar for the year.  The hardest part is coming up with the appropriate outlets to contact and researching what news they want to hear.

If you come from a place of service, offering them your expertise and remain genuine, you’ll have an easy time developing lasting relationships with media outlets.  They’ll value you as a source and maybe even seek you out for a newly developed story.  Just remember to remain professional, appreciative and put yourself in the contacts shoes…they likely get inundated with queries and press releases on a daily basis.

In small business and the entrepreneurial world, positive public relations = relationship building + service + strategic partnerships + informing others.  Done right, it can be an invaluable source for business growth.

Copyright 2009 Teresa H. Berger, MBA & Innovate Services PR|Editorial

Written by Teresa Berger - Visit Website
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September 17, 2009 | Filed Under Public Relations, Public Relations Tips, entrepreneurship 

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