What do smores have to do with public relations?

2008_august_white_water_rafting_0005 I went camping recently and the yummy smores my family and I made by the camp fire are still on my mind.  The fact that I’m a chocoholic doesn’t help either.

What do smores have to do with public relations?  This may be a stretch but here goes:

1.  Patience. Smores take patience to make because you have to first roast the marshmallows to the exact temperature of your preference.  Some people like their marshmallows golden brown while others like them crispy on the outside and melted on the inside.  Public relations, done properly, takes patience as well.  Patience in crafting your message the right way to reach the right people.  Patience in getting a response to your first attempt or follow up.  Patience in the amount of time and frequency required to spend on generating buzz.  You may not create positive buzz after that first or fifth press release or story pitch, but have faith it will come!

2.  Organization. Crafting the perfect smore takes organization.  You have to have your supplies ready at hand – the marshmallows, the graham crackers, the chocolate and of course a napkin or paper towel to keep the gooiness at bay.  Crafting a simplified, yet effective public relations plan takes organization as well.  Whether you’re developing an editorial calendar for your ezine or blog, or crafting a quarters worth of story pitches or press releases, your information must be organized.  You should have the Who, What, When, Where and Why clearly mapped out and your contact information must be organized and easy to find as well.  It’s also notable to have your follow-up plan and strategy for what happens once you generate buzz organized.

3.  Slice of heaven. Smores (if you like them as much as I do) can be a slice of heaven.  They can help you be in the moment, having fun with family and friends, and can remind you of fun times as a child.  Generating positive buzz around you, your business, your events, products or services can be a slice of heaven.  When you get noticed for the hard work that you do, or your community involvement you can be in the moment, relish it, be giddy like a kid and do your happy dance.  It’s amazing when we get noticed after a lot of effort.  It’s what life is all about.  Being appreciated, being in the moment, appreciating others, and paying it forward.

Who knew smores and PR had so much in common!?

Written by Teresa Berger - Visit Website
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August 13, 2009 | Filed Under Professional Virtual Assistant, Public Relations, Public Relations Tips, entrepreneurship 

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