Finding Your Tribe
Whether you’re a work-at-home entrepreneur or have a brick and mortar office, you need to get out and find your Tribe. Sure online networking is great…LinkedIn, Facebook, Twitter, Digg, etc. are great sources for relationship building, getting answers and finding potential partnerships and clients. But they are just one piece of the puzzle…you’ve got to complete the circle with real live interaction.
But with so many in-person networking and business mentoring opportunities how do you decide what’s best for you and your quest for relationship and buzz building? Part of the process of finding the right “tribe” is determining what your goals are and what kinds of people you want to surround yourself with. What is your niche or who are your ideal clients? What types of people can you identify with? What kind of support are you looking for?
Recently, I’ve found two amazingly inspirational and local groups that I think directly fit in with my business goals and hopes to develop stronger business and personal relationships with like-minds.
- Network Now, a networking group for women in the Bucks County area who are business owners, lead non-profits or are representatives for national companies, is a dynamic group of women from all walks of life. Events are held year round and there are numerous opportunities for growing your network.
- The non-profit Women’s Business Forum is another fabulous organization for women business owners that provides support, mentoring and educational opportunities. It holds two free meetings per month and focuses on growing your business.
How does this tie into Public Relations? It IS a huge piece of your public relations/marketing pie. Networking, or relationship building as I like to call it, is the best way to get known. But don’t do it solely to get known…people can see right through that and won’t take you seriously. Keep in mind that humans have always operated in a “know, like, trust” manner and will appreciate the time you’re taking to invest in your business and learn about theirs. Be genuine. Ask questions.
Go out and find your “tribe”…one that you can authentically connect with…you never know what kind of buzz that may lead to!
Written by Teresa Berger - Visit Website
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