Is Being Authentic & Transparent on Your Biz Blog Bad for Entrepreneurial PR?

bigstockphoto_boy_jumping_384084Recently there was a discussion in one of my business organization forums.  The gist was whether or not sharing personal tid-bits of information on your business blog is acceptable.  Some were for it; others against.

Here’s my take:

We’re all human beings with feelings, families, interests outside of our businesses right?

To be truly whole and fulfilled I believe we need to be well-rounded people.  And as well-rounded people and entrepreneurs, we can be more buzz-worthy.  It takes a leap of faith to share our true selves and come out from behind that curtain of who we think we should be.  I, for one, at the age of 30 have decided there will be no more hiding; no more pretending I have to be someone I’m not (I’m more comfortable in my exercise gear than a suit, but that doesn’t mean I can’t rock my clients’ PR & editorial needs).

Editors don’t always want to hear the dry, boring story of another certification obtained or another service offering.  They want juicy, well thought out stories.  And at times, your personal tid-bits may be the fuel to light the fire of creating positive buzz around you AND your business.

So consider this:

What do you have to lose by sharing tid-bits of your personal life on your biz blog?  I’m not talking about sharing the new recipe you got the other day or what your kids did at day care, unless of course you can tie that into your line of business.  Isn’t it more human and honest to be real?

What’s your take – to share or not to share the personal tid-bits?

Written by Teresa Berger - Visit Website
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July 27, 2009 | Filed Under Mompreneur Tips, Motivational, Professional Virtual Assistant, Public Relations, Public Relations Tips, entrepreneurship 

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