Professional Virtual Assistants – Does PR Have a Role in Your Business?

bigstockphoto_dictionary_series_-_marketing__small2Recently I’ve been toying with the idea of developing something (product…book…seminar) that would help promote the use of authentic, simplified Public Relations in business; especially for the virtual assistant / virtual professional industry.

Over the years, I’ve seen many a company (large and small) throw money into fruitless advertising campaigns that didn’t fully communicate the voice and philosophy behind the company.  Sure there is a time and place for advertising, but you cannot put all your eggs in one basket and expect the leads to flow in.  And it is so easy to choose advertising over developing a sound public relations and grass roots plan because it can be less time consuming.

With public relations you have to answer at minimum the “who, what, why, when, where” questions readers, editors and other media contacts will be asking.  But that is not enough.  You have to delve into what your ideal clientele or target market want to hear.  What is their interest these days?  How does your news tie into their needs or wants?  What does your philanthropic act have to do with them? Why would someone want to read about your new joint venture, e-book, certification, etc.  It takes a lot of thought, creativity and putting yourself in others shoes to develop a strong PR plan.

So virtual assistants / virtual professionals inquiring minds want to know…

Does PR have a role in your business?

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Copyright 2009 Teresa H. Berger, MBA & Innovate Services PR|Editorial

Written by Teresa Berger - Visit Website
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July 7, 2009 | Filed Under Professional Virtual Assistant, Public Relations 

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