Work Earth-Friendliness into Your Business – Tip #6
Think Green = Long=Term
It can be overwhelming and even frustrating hearing all the chatter about “going green”. It’s important to filter out the “greenwashing”, organizations claiming to be green but when you look further their practices aren’t 100% in line with being earth friendlier. At the same time, it’s also wise to consider that there are many shades of green and we can’t be perfect all the time.
Understanding that transitioning to earth friendlier practices in business and personal life will be a long-term process is key. It can be easy to fail due to initial overkill and a lack of fully understanding the small steps you can take that will truly make a difference. Enjoy your baby steps to green and hopefully they’ll trickle over to your clients’ practices as well!
Copyright 2009 Teresa H. Berger, MBA & Innovate Services PR|Editorial
simplified, consistent public relations | copy editing
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