K.I.S.S. Tip – Do I need to be a writer to write a Press Release?
You absolutely, positively do not need to be a writer to write a press release. Press release writing is much simpler than the average entrepreneur or solopreneur makes it out to be.
However, you do need to have a clear understanding of what makes you and your products or services buzz worthy. You can’t send out a boring, ho-hum press release to editors and media contacts and expect it to get noticed among the hundreds of others they see each week.
Put simply you need to be able to clearly communicate in the headline and first two lines of your press release why the person receiving it should keep reading. And don’t go for shock value by stretching the truth or making false statements. Be honest, and write your press releases in line with the way in which you run your business; hopefully ethically.
K.I.S.S. (Keep It Super Simple) Keys To Writing Your Next Press Release:
- Include the who, what, when, where and why
- Be creative, but honest
- Don’t stretch the truth of provide false statements
- Keep it to one page
- Always include your contact information at the top or bottom
- Stick to the point; if you find you’re switching to a different angle, use it for another press release
Here is a good press release sample.
Copyright 2009 Teresa H. Berger, MBA & Innovate Services PR|Editorial
K.I.S.S. Tip – What Information is Best For a Press Release
One of my readers recently asked what information is best to include in a press release?
There are key components to press releases that should never be skipped when writing a press release:
- Your name.
- Your company name.
- Your contact information.
- Your product or service name if you’re announcing it for the first time.
- A link to your website (or better yet, an interior page of your website specific to this press release).
- A captivating or at least informational headline that tells people who and what the press release is about.
- A quote from you or a client explaining the problem you’re solving, why you received the recognition you’re telling us about, what your role in the community event you’re writing about was…something that helps the reader understand better your message and business.
- A closing line directing readers to the appropriate site for more information on you and your business.
If you are stumped for topic ideas for your next press release, take a look at our free topic ideas for generating buzz. Up next…case studies — great press release examples.
Copyright 2009 Teresa H. Berger, MBA & Innovate Services PR|Editorial
simplified, consistent public relations | copywriting | copyediting
I Stand for Big Thinking and Positive Buzz for my Partners.
I’m reading this book. A book some of you may have heard of. A book I think is truly inspirational and one that makes me feel excited about continuing on the path of Thinking Big and the big things that Big Thinkers are going to be doing for our world. The book that is changing the way entrepreneurs, and others, think is The Think Big Manifesto.
Although I’m only about halfway through, The Think Big Manifesto has numerous lessons and inspirations for anyone including entrepreneurs. If you consider yourself a Big Thinker, you should read this book. I’m not making any money by saying this…I’m just someone who believes that we need more Big Thinking in our world…someone who is not into following the norm, someone who believes our world needs more Big Thinkers!
The author, Michael Port, makes many a profound statement in just the first half of The Think Big Manifesto, but one that is still ringing in my head is about what we as humans stand for. He shares what he stands for…Thinking Big (and more) and he shares what others in his circle stand for. What do you stand for?
I stand for…
- Positive Buzz (getting my clients the positive exposure they deserve for their fantastic businesses)
- Simplified, Fluid, Organic Public Relations (not overthinking PR)
- Sharing good, informational and heartwarming stories
- Having fun with my work
- Working with amazing clients who like to Think Big
- Creativity
- Change
- Ethics
- Trust
- Family
- Work/Life Balance
- Infusing Fitness into Business
- Mompreneurship
- Health and well-being
We all stand for many things…but getting clear on what we stand for is a step in the right direction toward greater authenticity. In the exploration of what we stand for as people, professionals and members of the community we have the opportunity to get to know ourselves better and feel more and more excited about incorporating that into our work. And isn’t that what we should be doing anyway? Doing work that truly energizes and inspires us.
Work that inspires and energizes helps us to contribute more to our partnerships with other entrepreneurs, solopreneurs, fitpreneurs, mompreneurs and dadpreneurs.
So what do you stand for? Are you a Big Thinker? Are you going to start a Revolution?
Copyright 2009 Teresa H. Berger, MBA & Innovate Services PR|Editorial
simplified, consistent public relations | copywriting | copyediting
The Vendor Client Relationship…In the Real World
Someone on a forum recently shared this video with the membership. And as a freelance public relations pro and business owner I wanted to share it again. It’s humorous but also brutally true. People are always trying to get something for free…come on, we’ve all done it. But the bottom line is we have to have respect for business owners, understand as business owners we all need to make money and reach goals. And wouldn’t you want to work with clients that value the quality of your service; not just how low your rate is?!
Work Earth-Friendliness into Your Business – Tip #6
Think Green = Long=Term
It can be overwhelming and even frustrating hearing all the chatter about “going green”. It’s important to filter out the “greenwashing”, organizations claiming to be green but when you look further their practices aren’t 100% in line with being earth friendlier. At the same time, it’s also wise to consider that there are many shades of green and we can’t be perfect all the time.
Understanding that transitioning to earth friendlier practices in business and personal life will be a long-term process is key. It can be easy to fail due to initial overkill and a lack of fully understanding the small steps you can take that will truly make a difference. Enjoy your baby steps to green and hopefully they’ll trickle over to your clients’ practices as well!
Copyright 2009 Teresa H. Berger, MBA & Innovate Services PR|Editorial
simplified, consistent public relations | copy editing
Innovate Services & Client Media Mentions…
http://www.business-opportunities.biz http://blog.cristinafavreau.com http://www.ivaa.org/pdfs/latestcast.pdf http://www.toiletpaperentrepreneur.com/blog
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