K.I.S.S. Tip – Organizing your PR Efforts

bigstockphoto_laptop_megaphone_2959657I was recently asked this question…a question many entre/solo/fit/mom preneurs may have.

“How do you keep your PR (public relations) efforts organized?”

My rule of thumb is to Keep It Super Simple (K.I.S.S.).

Anything can be over thought or over complicated but as an entrepreneur what is the point in complicating your public relations efforts by coming up with an elaborate plan?

Here’s where you should start when developing your PR efforts for your small biz:

  • Think about your niche / ideal client / target market…whatever you call who it is you DREAM of working with.
    • Where do they “hang out”?
    • What do they read?
    • What are their habits?
  • Determine your objective…more than likely it’s to gain BUZZ for your business, product or service.
  • Research your on and off line options.
  • Come up with a targeted list of publications and media outlets you know are in line with your business, your target market, and those that feature stories related to what it is you offer.
  • Get editorial calendars if available.
  • Write up your annual plan…Keep It Super Simple…1 page (the same length as a standard press release)!
  • Plan and write ahead.
  • Incorporate social media.
  • Follow your plan!

Hope that helps shed some light on how to keep PR efforts for your small business organized and simple.  If you have more suggestions or other public relations questions for an entrepreneurial business, please share them here or sign up for our FREE K.I.S.S. PR & Editorial Tips.

Copyright 2009 Teresa H. Berger, MBA & Innovate Services PR|Editorial


Written by Teresa Berger - Visit Website
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May 16, 2009 | Filed Under InnoVAtions, Mompreneur Tips, Professional Virtual Assistant, Public Relations 

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