4 Essential K.I.S.S. (Keep It SUPER Simple) Tips Before Submitting Your Next Press Release

These are essential tips any entrepreneur should consider before hitting the send button for your next press release.

  1. Know the publication. What does the content typically cover?; are the articles lengthy or quick one page articles?; is the pub hyper local or covering a wider area?
  2. Know the Editor/Writer. Whether you’re sending to an Editor or Writer for a publication, you should have at least done a quick search for them online and skimmed some of their most recent work.
  3. Know your story inside and out. Be prepared for a phone interview or further questions about your press release topic.  Know how to convey your story in an interesting manner.
  4. Know that there are no guarantees your story will get printed. Many things in life are a guessing game, and PR is too.  Sure if you write a compelling headline and have an amazing, one of a kind story you might get some bites.  But with many small businesses it takes a lot of brainstorming and thought to develop a truly newsworthy press release.  And it’s not devaluing you or your business…it’s just that Editors and Writers for publications are inundated with pitches and releases daily.  They can’t possibly read and print each one.

So before you send your next press release, consider these tips and if you run into writer’s block consider getting input from peers or a professional public relations expert.

Copyright 2009 Teresa H. Berger, MBA & Innovate Services PR|Editorial

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April 28, 2009 | Filed Under Professional Virtual Assistant, Public Relations 

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