You Get What You Pay For…Good PR Costs Money
Okay, so you are a mom with a fab new, innovative product you want to promote to moms like you, or a fitpreneur looking to boost buzz about your biz and promote that awesome new certification you recently obtained. But your budget is slim to
none…where do you go to get the buzz your hard work so deserves?
You could go to one of the free press release submission sites like those listed below which will potentially get you some interest, but it’s a crap shoot.
They are free, so of course, their services are limited and you won’t be able to easily track the success of your submissions. If you’re seriously strapped and cannot even invest a small amount of money in your PR campaign, then these will have to do. But in reality, you want your press release to get out to the right people the first time, right? You want it to reach your target market/ideal client...fast. If that is the case, then you’ll have to consider seriously investing some money and partnering with a professional who has expertise in this area, access to various media contacts and can customize a campaign for you. Or look into press release submission services that will allow you to submit a press release you’ve written on your own. But if you’ve never written a press release on your own, do you know what to include or exclude? Do you know how to craft buzz-worthy headlines and the meat of the release that will leave the reader wanting to know more?
Bottom line
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nothing is really, truly free; you have to spend money to make money; it’s cost-effective to reach your target market the first time rather than reaching out blindly and hoping you’ll hit them with your news.
Copyright 2009 Teresa H Berger, MBA | Innovate Services PR|Editorial.
Written by Teresa Berger - Visit Website
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Innovate Services & Client Media Mentions…
http://www.business-opportunities.biz http://blog.cristinafavreau.com http://www.ivaa.org/pdfs/latestcast.pdf http://www.toiletpaperentrepreneur.com/blog
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