When FREE Press Is Good.
In life and business you get what you pay for…generally. We spend more on the things that matter most…personally speaking homes, cars, vacations, clothing, education…and the list goes on. Of course what’s most important to one could mean nothing to the next person. And think about it, when you really wanted or “needed” something, didn’t you find a way to get that thing?
In public relations and marketing, especially, free doesn’t always work to the mompreneur or fitpreneur’s advantage. BUT we’ve all heard of free press and if you’ve done some research know that there are numerous sites out there touting how free press is more than attainable for your business. There are a ton of free press release distribution sites out there that promise you great exposure and that your press release will get picked up by numerous news sites and bloggers. But how do you know this is fact? Do those free press release submission providers effectively track your press release? Do they guide you in writing your press release so that it will target your niche or ideal customer?
Free press is good. No doubt; if obtained strategically and effectively. I’ve learned a great deal from Publicity Hound, Joan Stewart. She is a PR genius in my book and her website has a wealth of information for someone learning to do PR for their solo biz on the cheap. The tactics are right-on and it’s well worth your time to check it out.
Free press is also great, and often easy to achieve if you are targeting a local market. A fitpreneur offering new boot camp classes, or opening a new, innovative personal training studio would be well served submitting their press releases to their local media contacts and localized blog sites. A mompreneur offering professional organizing services to other moms with multiple children would also benefit from submitting press releases to local media contact. Our local and regional publications are, for the most part, still alive and well. And often they are looking for unique, interesting stories to fill their pages with.
Bottom line
=
Free press is good, especially when targeting local and regional publications. Go out there and get your buzz!
Copyright 2009 Teresa H Berger, MBA | Innovate Services PR|Editorial.
Related posts:
- Your 2010 marketing tool box: Press Releases If you don’t currently utilize press releases as a marketing...
Related posts brought to you by Yet Another Related Posts Plugin.
Comments
Innovate Services & Client Media Mentions…
http://www.business-opportunities.biz http://blog.cristinafavreau.com http://www.ivaa.org/pdfs/latestcast.pdf http://www.toiletpaperentrepreneur.com/blog
-
-
-
-
